About Affinity
When your clients need help, they don't need a policy.
They need a person.
Affinity Group is a South African B2B assistance provider. From our Bellville head office we operate a 24/7 call centre and a managed network of vetted service providers across all nine provinces, supported by AI-assisted WhatsApp intake and member verification.
Human first
AI handles WhatsApp intake, verification and cover checks so help starts faster. A trained operator owns every case and approves every dispatch. AI never dispatches alone.
Managed, not marketplace
Every tow operator, plumber and nurse in our network is vetted, contracted and monitored. Quality is the product.
Partner-only
We don't sell direct to consumers. Our incentives are 100% aligned with helping our UMA and broker partners retain and grow their books.
How we work
Every module runs on the same delivery layer: AI for speed, people for the final call.
WhatsApp intake
Policyholders open a case on WhatsApp, any time. Location pins go straight to the operator's map.
Instant verification
Mobile, ID or policy number checked against your live member list before any case is logged.
Cover check
The requested service is matched to the member's actual benefits. Uncovered requests are redirected to you, and every one is logged.
Emergency guidance
Structured first-minute steps on WhatsApp for medical emergencies. Information only, never clinical advice.
Panic-button alerts
Your app's panic button can open an urgent, geolocated case automatically, and duplicate alerts are filtered out.
Human dispatch authority
AI handles the speed. A trained operator approves every physical dispatch and can take over at any point.
What else we build
A national assistance network, plus AI automation built for SA insurance.
The same delivery layer that runs our 24/7 assistance can run parts of your business. Take it on its own or combined with an assistance package.
Claims Triage Agent
Takes first notice of loss on WhatsApp, collects photos and details, classifies urgency and hands a clean summary to your claims team.
Operations & Query Agent
Answers routine policy questions, confirms status and sends documents, so your staff spend time on the cases that need judgement.
Marketing & Renewals Agent
Sends renewal reminders and client follow-ups under your brand, in your tone, and flags clients who need a personal call.
Bespoke workflow builds
Member list syncing, reporting and back-office processes automated around how your business already works.
Your people keep the final say on every decision the agents prepare.
Discuss an automation buildThe Commercial Case
Speed wins the moment.
Human control wins the renewal.
Fewer complaints
Most assistance complaints come from slow response or the wrong supplier arriving. Instant triage plus human verification attacks both causes directly.
Reliability you can sell
Your proposition stops being cover on paper and becomes a delivery standard: AI speed, human accountability on every dispatch.
Performance data you can show
Every step is timestamped — intake, triage, approval, arrival — so you can put real turnaround and accuracy numbers in front of a scheme.
After-hours cost that scales
Volume growth is absorbed by automated intake and triage instead of linear headcount, so night and weekend cover does not scale with your book.