Affinity Group

When your clients need help, they don’t need a policy. They need a person.

Affinity Group delivers 24/7 Assistance Services for the South African short-term insurance market— built for UMAs and Independent Brokers who want to create a better customer experience and a stronger reason to stay.

More perceived value Better retention Stronger differentiation Always-on service delivery
National provider footprint • 24-hour call centre • Bespoke / white-label ready
24/7 Call CentreAlways-on coordination
National FootprintManaged providers
Bespoke OfferingRoad • Medical • Legal • Home
Partner OversightReporting & escalation

Services that people actually use

Not “nice-to-haves”. Real-world help that makes your offering feel premium.

Roadside Assistance

When stranded, we coordinate.

Fast, practical help—so the customer feels supported, not stuck.

  • 24/7 intake + dispatch coordination
  • Managed national provider footprint
  • Case tracking through close-out

Medical Assistance

When time matters, we act.

Immediate triage and support pathways—handled with calm precision.

  • 24/7 incident intake and triage
  • Coordinated assistance process
  • Escalation-ready handling

Legal Assistance

When stressed, we guide.

Accessible legal support pathways that turn confusion into clarity.

  • Guidance and referral pathways
  • Partner-aligned communication
  • Service governance & oversight

Household Assistance

When life breaks, we fix.

Support for common household incidents—coordinated without drama.

  • Call centre coordination & dispatch
  • Managed service providers
  • Consistent service standards

Built for the way you distribute insurance

Two partner lanes. Same outcome: better customer experience.

For Underwriting Management Agencies (UMAs)

Differentiate products with configurable benefits—without building the infrastructure.

  • Bespoke packaging aligned to product strategy
  • White-label friendly presentation
  • Operational visibility and escalation paths

For Independent Brokers

Increase perceived value and retention with real help when clients need it.

  • Simple “how to use” customer messaging
  • 24/7 handling that protects your reputation
  • Consistent service delivery through managed providers

Questions partners usually ask

Short answers. Clear expectations.

Do you operate nationwide?

Yes—services are delivered via a national footprint of service providers, coordinated through a 24-hour call centre.

Can the benefit be bespoke / white-label?

Yes—your assistance package can be configured to suit your product positioning, target market, and distribution model.

How do partners get visibility?

We support operational oversight through clear escalation processes and partner reporting suited to your requirements.

Want your policyholders to feel supported 24/7?

Let’s design a partner-fit assistance package that strengthens your proposition.

Address: 3 End Street, Bellville 7530 • Postal: P.O. Box 480, Sanlamhof, 7532 • Fax: 086 425 0526