We are excited to introduce our new technology-enabled approach with the deployment of cloud-based functionality and systems. We’re able to minimise costs and offer transparency as well as total control for you and your customers.

Our products and business approach are perfect for Brokers, UMAs, Insurance Administrators, and all Outbound Call Centres.



Affinity Access Assist is made up of a dynamic team all focused on creating user experience solutions for the insurance industry.

Our comprehensive Value Added Products have been specifically created to put the control back in your hands.

To date, many UMAs, Administrators and Brokers, have accepted that VAPs (Value Add Products) such as Home, Legal, Medical, and Roadside Assist, come standard with insurance policies. The profits from these fees do not form part of their commissions, at least, they didn’t until now.

Through Affinity Access Assist, you can provide your own package of VAPs to your clients. By putting the VAPs in your hands, you take control and can, therefore, ensure your clients receive the best service when they need it the most.

Through our user-friendly and technologically advanced cloud-based software, we can design your very own unique VAP collection.

Mobile Vehicle Inspection Software


Emergency Assist CRM



The Affinity Group is not only about finding ways to increase customer loyalty within the insurance industry, we feel very strongly about giving back to the world, and in this way, we are showing our loyalty to this land and its people.

Although we have been in business for more than 15 years, mostly driven by the desire to increase our profit, we have found that a business without an outward purpose, is not where we want to be now.

2018 brought on many fundamental changes to Affinity Group and by aligning our values to one of the UN’s 17 sustainable development goals for 2030 we believe we are adding to the ever-growing entrepreneurial focus that change is brought about by forward-thinkers and innovative givers.  From the 17 we chose “Feed a hungry job seeker” and so that led us to join a world-renowned non-profit organization.

In conjunction with Paul Dunn, the founder of  B1G1, whom we met in Bali in 2018, and whose organization is focused on Sustainable Development Goals, we are able to transform our business into a more purposeful enterprise.

And, this means that you, by collaborating with us, can too.

We look forward to reducing South Africa’s high unemployment rate by ensuring job seekers have a meal every day. A hungry person struggles to focus and in order to put one’s best foot forward, especially when job hunting, one needs to focus.

We would love it if you joined us on this amazing adventure.